From Feature Chaos to User Focus: Me Page Transformation
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From Feature Chaos to User Focus: Me Page Transformation

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About

“Me” page started as a simple profile page but grew chaotic as Carousell evolved. I took on the challenge of bringing clarity back, building a scalable system that adapts to how different sellers use the platform.

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Role

Led the end-to-end redesign of Me Page - from research to implementation, aligned priorities across 4 domain teams (Trust & Safety, Seller Experience, Buyer Experience, and Pro-seller), created scalable design solutions across user segments, and established new processes that improved feature discovery and engagement.

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Duration

5 months

⏱️ Reading Preference

👇 Click on ▶ to unfold the story you'd like to read!

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⚡ Over a quick coffee ☕️ (5-min read) - Perfect for a snapshot of my key projects and impact. Think highlights and outcomes
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👉 Relaxed coffee time! Let's explore the full story together (15-min read) - Deep dive into the process and learnings. Great for fellow designers and those curious about the details.