Giving Sellers a Voice: Transforming Carousell's Seller Engagement
šŸ“¢

Giving Sellers a Voice: Transforming Carousell's Seller Engagement

icon
About

Sellers' shop promotions weren't working - they were creating their own solutions just to get noticed. Taking this as our cue, we rebuilt our promotional tool from the ground up, giving sellers the creative space they needed to showcase their brands and truly engage with buyers.

icon
Role

Led the end-to-end transformation of our shop promotion feature, from initial research through implementation, working across teams to create an engaging solution that better serves both casual sellers and merchants.

icon
Duration

3 months

ā±ļø Reading Preference

šŸ‘‡ Click on ā–¶ to unfold the story you'd like to read!

ā€£
āš” In a rush? (5 min read) - See how we transformed Carousell's shop promotions and achieved 3x better engagement
ā€£
šŸ‘‰ Want the full journey? Great with a cup of coffee ā˜•ļø (15-min read) - Dive into how we rebuilt shop promotions from the ground up, with detailed process and learnings