Senior Product designer
(Apr 2022 - Jan 2025)
- Independently identified and drove strategic opportunities through proactive market research and user behavior analysis, building strong business cases to gain stakeholder buy-in (e.g. proposed and validated new user profile page design through research, securing stakeholder approval for phased implementation)
- Partnered with Product Managers and data analysts to align design initiatives with product roadmap, utilizing A/B testing and post-release analytics to validate and iterate on design solutions (e.g. transformed Shoutout feature through data-informed experimentation and post-launch analysis, leading to increased user engagement)
- Facilitated cross-functional ideation workshops, bringing together business stakeholders, and PMs to shape product vision and strategy (e.g. developed automotive vertical strategy focusing on user retention throughout car ownership journey, from purchase to resale)
- Pioneered an innovative service design approach by conceptualizing and validating a mobile warranty program through manual service blueprint experimentation, collaborating with data analysts to identify target user segments and analyze survey responses for experiment validation
Product designer
(May 2019 - Mar 2022)
- Led the development of external advertising framework from ground up, establishing comprehensive guidelines for ad placement, style, and process implementation
- Elevated pro-seller experience through UX improvements of seller tools and CarouBiz subscription, optimizing features that enable business growth through listing management, promotion tools, and business insights
- Spearheaded the implementation of listing quota policy, balancing user experience with business requirements while maintaining marketplace quality