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Senior Product Designer @ Carousell

Company Name

Carousell

Duration

May 2019 - Jan 2025

Employment Type
Full-time
Location

Singapore

Position

Senior Product Designer

Senior Product Designer

(Apr 2022 - Jan 2025)

  • Drove strategic product improvements through market research and user behavior analysis - redesigned user profile page with data-backed proposals, securing stakeholder buy-in for phased rollout
  • Partnered with Product and Analytics teams to improve key features - transformed underperforming Profile Promotion into Shoutout, achieving 3x higher CTR across SG, HK, and PH markets with increased seller satisfaction and consistent adoption
  • Led cross-team workshops to shape product vision - developed automotive vertical strategy focused on improving user retention throughout their car ownership journey
  • Created innovative service design approach for mobile warranty program - used service blueprint experiments and user surveys to validate concepts with target segments

Product Designer

(May 2019 - Mar 2022)

  • Built external advertising framework from scratch - created guidelines for ad placement, style, and implementation process
  • Improved pro-seller experience through CarouBiz subscription - enhanced tools for listing management, promotions, and business insights
  • Led listing quota policy redesign which increased first-time users by 25% and gained 2,959 new paid subscribers in first month after launch in August 2020