Company Name
Carousell
Duration
May 2019 - Jan 2025
Employment Type
Full-time
Location
Singapore
Position
Senior Product Designer
Senior Product Designer
(Apr 2022 - Jan 2025)
- Drove strategic product improvements through market research and user behavior analysis - redesigned user profile page with data-backed proposals, securing stakeholder buy-in for phased rollout
- Partnered with Product and Analytics teams to improve key features - transformed underperforming Profile Promotion into Shoutout, achieving 3x higher CTR across SG, HK, and PH markets with increased seller satisfaction and consistent adoption
- Led cross-team workshops to shape product vision - developed automotive vertical strategy focused on improving user retention throughout their car ownership journey
- Created innovative service design approach for mobile warranty program - used service blueprint experiments and user surveys to validate concepts with target segments
Product Designer
(May 2019 - Mar 2022)
- Built external advertising framework from scratch - created guidelines for ad placement, style, and implementation process
- Improved pro-seller experience through CarouBiz subscription - enhanced tools for listing management, promotions, and business insights
- Led listing quota policy redesign which increased first-time users by 25% and gained 2,959 new paid subscribers in first month after launch in August 2020