Adtech • E-commerce
Product designer who turns complex problems into simplified experiences. You'll find my designs sprinkled with LINE Friends characters (especially Brown🐻) and splashed with purple palettes – where solving complex problems is delightful. I've spent years crafting seller/merchant tools, member and identity experiences, and dashboards that make both users and metrics happy.
Currently seeking full-time or contract opportunities to transform complex challenges into meaningful product experience.
Latest experience @ Carousell
📚 Case Studies
Sellers' shop promotions weren't working - they were creating their own solutions just to get noticed. Taking this as our cue, we rebuilt our promotional tool from the ground up, giving sellers the creative space they needed to showcase their brands and truly engage with buyers.
“Me” page started as a simple profile page but grew chaotic as Carousell evolved. I took on the challenge of bringing clarity back, building a scalable system that adapts to how different sellers use the platform.
Helping buyers understand their environmental impact by showing CO2 emissions saved when buying second-hand items on Carousell. The project transforms complex sustainability data into meaningful moments throughout the shopping experience.
💼 My Design Journey
May 2019 - Jan 2025
Mar 2018 - Dec 2018
Oct 2013 - Feb 2018
Jan 2012 - Jul 2013
🎓 Education
BA (Hons) Web & Multimedia Design in Web & Multimedia Design 🏫 University of Teesside 📍 United Kingdom
Diploma in Multimedia Design in Multimedia Design 🏫 The One Academy of Communication Design 📍 Malaysia